Hublot perfectly fits the category of really luxury watch brands. When CEOs and founders of this company are asked how they achieved such success, these confident people tactfully smile and answer briefly, “Thanks to extremely clear self-identification.” They knew what they were special in and where to lead the watch industry. Hublot cup of tea is a synthesis of different materials in the manufacture. The company has a collection of watches with velvet fabric on the strap and the face, for example.
The history of Hublot started when Carl Kroko decided to make rubber straps to fit perfectly on an owner's wrist. At different times, the company made watches of tantalum and rose gold, gold and ceramics, titanium and magnet.
But representatives of the company uphold the idea of synthesis at a deeper level as well: as a combination of traditions and innovations. For example, Hublot manufacturers do some things manually, not trusting them even to advanced technologies that are certainly introduced at the company.
Such approach to watchmaking allows Hublot to lead in its industry and make unique, outstanding watches. Well, let’’s clearly identify ourselves as well: Hublot and only Hublot.